Drinking Water

Pure Water

Municipal water suppliers often rely on chlorination as their principal cleansing method, and the quality of tap water varies considerably from place to place. Furthermore, controversy still rages over the ethics of adding fluoride to state water supplies. Although it is believed to help prevent tooth decay, objectors argue that such mass medication is an infringement on our basic freedom, and also that there are negative effects on our health that can be associated with exposure to fluoride.

Pure English water is from an underground source which flows naturally to the Earth's surface; it is free from chemical impurities and is often rich in mineral properties. The water is bottled at its source and benefits from many years of natural filtration and percolation in the earth's own rock formations to give it a healthy and refreshing taste.

Mineral Water

Mineral water also emerges from an underground source, and its character is heavily dependent on the kind of rocks its passes through before reaching the surface. However, to be officially recognised as mineral water it must contain at least 250 parts per million total dissolved solids, which must be the natural properties of the source, i.e. they cannot be added later.